Privacy policy

Aura Book is booking and texting software for barbers and barbershops, run by Don’t Panic Digital Agency LLC (“we”). This policy explains what we collect in the Aura Book app and on aurabook.date, why we collect it, who helps us run the service, and how to delete it. Questions: support@dontpanic.digital.

Barbers and shop owners

When you use Aura Book we keep:

• Your mobile number, which is how you sign in (with a code we text you), and your name.
• Your shop’s details: its name, address and phone, your services and prices, your hours, your booking page settings, and the photos you add, which show on your public booking page.
• The money side you record: what each cut cost, how it was paid, tips and your goals. Card payments and payouts run through your own Stripe account. We see amounts and payout dates so the app can show your wallet, never your bank details.
• If you get your own text number: your legal business name, address, tax ID (EIN) if you have one, and your name, job title, mobile number and email. We send these to Twilio and the US mobile carriers’ registry, which require them to approve the number.
• If you allow notifications: your phone’s notification token, so we can alert you about things like a new booking or a client’s reply.
• Your Aura Book plan is bought on our website and billed by Stripe, which collects the card. We keep the plan’s status.

Clients who book

The shop you book with uses Aura Book to keep:

• Your name and mobile number, and your email and birthday if the shop has them.
• Your appointments, notes the shop adds, what you paid, tips, gift cards, memberships and loyalty stamps.
• The texts the shop sends you and your replies.
• Which texts you agreed to, with the exact words you saw and when.
• If you save a card, Stripe stores it on the shop’s account. We keep only the card brand, its last four digits and Stripe’s reference, so the shop can charge a deposit, a no-show fee or a tip you approve. We never see or keep full card numbers.

The shop decides what goes in its client list. We hold and process that information for the shop.

Contacts and client files

• Import from my contacts: the app reads the contacts on your phone to show you a list. Only the names and numbers you pick are sent to us and added to your client list. The rest of your address book stays on your phone.
• Import from a file: we read the names, numbers, emails, notes and visit history in the file and keep those.
• Imported clients get no automatic texts until they book and agree to texts.

How we use it

Only to run Aura Book: bookings, reminders, payments, the money and client screens in the app, the texts each client agreed to, sign-in and security, and answering you when you write to us. We do not sell personal information, we do not use it for advertising, and phone numbers and text agreements are never shared with anyone for their marketing. The app has no advertising or analytics tools and does not track you across other companies’ apps or websites.

Texts

A shop texts its clients from its Aura Book number: confirmations and reminders to clients who agreed to them, and the other texts the shop turns on (a reminder to book again, open-chair offers, come-back or birthday offers) only to clients who agreed to those. A gift card is texted to the person it is for. If the shop turns it on, a caller the shop missed gets a text with the booking link. Reply STOP to any text and we stop texting you from that number. More on the text message terms page.

Who helps us

We share information only with the companies that run parts of Aura Book, and only for that:

• Stripe: plan billing, card payments, saved cards, deposits and payouts.
• Twilio: texts, calls, sign-in codes, and registering text numbers with the carriers.
• Expo and Apple: delivering notifications to your iPhone.
• Supabase: hosts our database.
• Vercel: hosts the website and the app’s server.
• Cloudflare: domain names, email forwarding, and web addresses shops buy.

They may use it only to provide their service to us. We also share information when the law requires it, or to protect people from fraud or harm.

Keeping and deleting

• We keep your information while your account is open.
• Delete your account in the app under Settings › Delete account. It happens right away. For a shop owner, that deletes the shop with its clients, bookings and texts, and cancels the Aura Book plan. For a barber at a shop, it removes their login, number and photo, and the shop keeps its own records of the cuts they did.
• Some records stay where the law or our partners keep them: Stripe keeps payment records, Twilio keeps text and call records, and routine backups of our database are replaced on a rolling basis.
• Clients: ask the shop to delete your details, or write to support@dontpanic.digital. We answer within 30 days.
• Our host records IP addresses to keep the service safe. Our own abuse limits delete their records after a day.

Your choices

• Reply STOP to stop texts, and START to get them again.
• Turn off notifications, contacts or camera access any time in your iPhone’s Settings.
• To see, fix or delete your information, use the app or email support@dontpanic.digital.
• We do not sell or share personal information as California law defines those terms.

Security

Information travels over encrypted connections. Sign-in uses one-time codes, and the app keeps your session in your iPhone’s Keychain. Full card numbers go straight to Stripe and never reach our servers.

Children

Aura Book is for businesses and is not directed to children under 13. We do not knowingly collect information from children under 13. If you think we have, write to us and we will delete it.

Changes

When this policy changes, we update this page and the date at the top. If a change is significant, we tell account holders before it applies.

Contact

Don’t Panic Digital Agency LLC · support@dontpanic.digital